Glowsearch vs Profound
By Matvei Belov, founder of Glowsearch · Updated
Glowsearch Lite is $19.99 a month, with a seven-day trial for $1. Profound is an enterprise platform for large brands, sold through its sales team at a custom price. Our pick for small businesses is Glowsearch: track your own questions in real browsers and get an action plan with drafts after every scan.
Pick Glowsearch if
- You're a small business, startup or local service
- You want a published price and to start today
- You want a weekly list of what to change, not a platform to staff
Pick Profound if
- You're a large brand with a budget for an AI search program
- You need up to nine assistants, SSO and dedicated support
- You want AI agents that write content and track AI crawler traffic
We make Glowsearch; Profound prices and details are from its pricing page, checked on October 12, 2026 and rechecked on October 22, 2026.
The short version
- Price: Glowsearch Lite is $19.99 a month and Pro is $99.99. Profound sells Enterprise plans at a custom price through its sales team.
- Trial: Glowsearch is seven days for $1 with your own questions. Profound's free seven-day trial tracks 50 prompts Profound picks for you.
- Assistants: Glowsearch covers ChatGPT, Gemini and AI Mode, and Pro adds Claude. Profound tracks up to nine, including Perplexity, Copilot and DeepSeek.
- Built for: Glowsearch for small businesses, startups and local services. Profound for large brands with a team and a budget for AI search.
Side by side
| Glowsearch | Profound | |
|---|---|---|
| Price | Lite $19.99, Pro $99.99 a month | Custom, through sales |
| Questions tracked | Lite 80 a week, Pro 130 per site a week, fewer if scanned more often | A tailored plan |
| Assistants | ChatGPT, Claude (Pro), Gemini, AI Mode | Up to 9, including Perplexity, Copilot, DeepSeek and AI Overviews |
| How often | Your choice, weekly to daily: ChatGPT, Gemini and AI Mode twice per scan, Claude once on 50 questions a week | Daily |
| What to do next | An action plan and drafts after every scan | Agents and "Opportunities" |
| Crawler traffic | Checks that AI crawlers can read your site | Agent Analytics from your server logs or CDN |
| Team | One login; reports to extra email addresses | Unlimited seats, SSO, SOC 2 |
| Trial | 7 days for $1, your own questions | 7 days free, 50 prompts Profound picks for you |
Profound's pricing page on October 22, 2026: a free trial and custom Enterprise pricing, no Starter or Growth plan.
Glowsearch: $19.99 a month, ready to start
Glowsearch Lite is $19.99 a month for one website, ChatGPT, Gemini and Google's AI Mode, an action plan after every scan and 10 drafts a month. Pro is $99.99 for three websites and adds Claude. Start your seven-day trial for $1.
Profound doesn't publish a price. You talk to sales and get a package.
What do the free trials include?
Profound's free trial tracks 50 prompts a day for seven days on ChatGPT, Gemini and Google's AI Overviews. The prompts are a set Profound recommends, and you can't change them on the trial. That shows you the product, but not necessarily your position on the questions your customers really ask.
Glowsearch's trial runs your own questions from the start. We write the first ones from your website, and you can change them before the first scan.
What does each one include?
Profound is a platform: tracking on up to nine assistants, prompt volume data, ChatGPT Shopping, analytics on which AI crawlers visit your site, and agents that research and write content using credits. Enterprise plans add custom regions and languages, an API, exports and dedicated support.
On the days you choose, Glowsearch asks your questions on ChatGPT, Claude (on Pro), Gemini and Google's AI Mode: ChatGPT, Gemini and AI Mode twice each in real browsers signed out from your country, and Claude once through its API on 50 a week. Then it shows how often you're named, who's named instead and which pages the assistants cite, and turns that into an action plan sorted by priority: lists and sites to get onto, threads to join, pages to write or improve, facts to correct and crawler fixes. A drafting button writes the email or page text for each action.
Which one should you choose?
For small businesses, choose Glowsearch: $19.99 a month, your own questions from day one, repeated browser scans, an action plan sorted by priority and drafts to help you do the work. Start your seven-day trial for $1.
For more options in between, see Profound alternatives, Profound pricing and the best AI visibility tools for small businesses.
Questions people ask
Profound doesn't publish a price for brands. Its pricing page offers a free seven-day trial and custom Enterprise plans through sales. See Profound pricing for what each plan includes.
Yes. Glowsearch Lite is $19.99 a month for one website on ChatGPT, Gemini and Google's AI Mode, with an action plan after every scan. See Profound alternatives for other published prices.
No. Profound's trial tracks 50 prompts it recommends, and you can't change them on the trial. Glowsearch's trial runs your own questions from the first scan.
Not the same way. Profound's Agent Analytics reads your server logs or CDN to show which AI crawlers visit. Glowsearch checks that AI crawlers can read your site, and flags it in the action plan when they can't.