Profound pricing
By Matvei Belov, founder of Glowsearch · Updated
Glowsearch Lite starts at $19.99 a month with a seven-day trial for $1. It is our recommended pick for small businesses that want their own questions, repeated browser scans, an action plan and drafts.
Profound has two plans for brands: a free 7-day trial and Enterprise, which is priced through its sales team. There's no self-serve paid plan for a single brand, and no price on the page. Agencies get a separate self-serve plan.
The short version
- Glowsearch: $19.99 a month. Peec's $95 entry plan is about 4.8× as much, Scrunch's $250 about 12.5× and AthenaHQ's $295 about 14.8×. Profound has custom Enterprise pricing. Start Glowsearch's $1 seven-day trial.
- Trial: free for 7 days. 50 prompts a day on ChatGPT, Gemini and Google's AI Overviews, chosen by Profound.
- Enterprise: custom price. Up to 9 assistants, a tailored prompt plan, more agent credits, history and exports, SSO and a support package.
- Agencies: a self-serve Agency Growth plan, priced per client workspace.
- If you want a published price: similar tools start at $19.99 to $295 a month. See the comparison below.
We make Glowsearch; Profound prices and details are from its pricing page, checked on October 21, 2026 and rechecked on October 22, 2026.
Profound's plans
| Trial | Enterprise | |
|---|---|---|
| Price | Free for 7 days | Custom, through sales |
| Prompts | 50, recommended for your industry, can't be edited | A tailored plan; you can edit, disable and add prompts |
| How often | Daily, for 7 days | Daily |
| Assistants | ChatGPT, Gemini, Google AI Overviews | Up to 9 |
| AI Marketer and agents | Limited credits | Credits for your whole team |
| Crawler analytics | Agent Analytics on unlimited domains, from your CDN or hosting (Cloudflare, Vercel, AWS and others) | The same, with integrations set up for you |
| Seats | Unlimited | Unlimited, with SSO/SAML and SOC 2 |
| Data | No history, exports or API | All history, CSV and JSON exports, API |
| Support | None | Custom, with options for email, a dedicated Slack channel and a specialist with a 24-hour SLA |
Profound's pricing page on October 22, 2026: a free trial and custom Enterprise pricing, no Starter or Growth plan.
What the trial is good for
The trial shows you the product with real data: 50 prompts run every day for a week. The catch is that the prompts are a set Profound recommends for your industry, and you can't change them on the trial. So it tells you how Profound works, but not necessarily how you do on the questions your own customers ask.
If you try it, write down your own 10 to 20 buyer questions first, and ask a few of them in ChatGPT yourself at the end of the week. That tells you whether the trial's prompts were close to your market.
Enterprise
Enterprise is where Profound's tracking and its marketing tools come together: prompt tracking on up to nine assistants, prompt volume estimates, ChatGPT Shopping, full history with exports and an API, and AI Marketer, an agent that researches and writes content with your brand context. Agents run on credits, and larger credit packages are part of the Enterprise contract.
The price depends on how many prompts, assistants, regions and credits you need, so the only way to know it is to talk to sales.
Why other sites show $99 or $399
Some review sites and software directories still list Profound plans at $99 and $399 a month. Profound's own pricing page doesn't show those for brands as of October 21, 2026: only the free trial and Enterprise. Prices in this category change often, so check the vendor's page before you budget.
What you can get for a published price
Glowsearch Lite is $19.99 a month, with your own questions from day one. The entry plans below have published prices; Profound Enterprise is quoted through sales.
| Tool | Entry plan | Monthly price vs Lite | What it includes |
|---|---|---|---|
| Glowsearch | $19.99/mo | 1× | 80 questions a week (or 10 daily) on ChatGPT, Gemini and AI Mode, asked twice in real browsers, plus an action plan with drafts. Claude on Pro, $99.99 |
| Otterly | $29/mo | 1.5× | 15 prompts daily on ChatGPT, AI Overviews, Perplexity and Copilot |
| Peec AI | $95/mo | 4.8× | 50 prompts daily on any 3 of 6 assistants, unlimited users |
| Scrunch | $250/mo | 12.5× | 125 prompts on ChatGPT, Perplexity, AI Overviews and Copilot, site audits, bot traffic |
| AthenaHQ | $295/mo | 14.8× | 3,600 answers a month across 11 assistants, unlimited prompts, a content agent |
Per month in US dollars, billed monthly, from each vendor's pricing page on October 21, 2026.
Glowsearch: $19.99 a month, with your own questions
Lite saves $75 a month against Peec Starter, $230 against Scrunch Core and $275 against AthenaHQ Starter. These are entry prices; the included assistants and schedules differ, as shown above.
Glowsearch asks each question twice per scan on ChatGPT, Gemini and Google's AI Mode in real browsers, signed out from your country, rather than through their developer APIs. Every scan produces an action plan sorted by priority: sites and lists to get onto, Reddit and forum threads to join, pages to write or improve, wrong facts to correct and crawler fixes. A drafting button writes the email, forum reply or page text for each action. Lite includes 10 drafts a month. Pro is $99.99 a month for three websites, adds Claude through its API on 50 questions a week per website, and includes 50 drafts a month.
Start your seven-day trial for $1, including your first scan and your own questions from day one.
For the full comparison, see Profound alternatives. For 20 tools priced for the same job, see AI visibility tool pricing.
Questions people ask
Only for 7 days. The trial tracks 50 prompts a day that Profound picks for you. After that, brands need Enterprise.
Profound doesn't publish a monthly price for brands. Enterprise is quoted by sales and depends on your prompts, assistants, regions and agent credits.
Yes. Its pricing page mentions a self-serve Agency Growth plan with 400 agent credits a month per client workspace. The price isn't on the brand pricing page.
Glowsearch starts at $19.99 a month and is our recommended pick for small businesses, with your own questions, an action plan after every scan and drafts. Try it for seven days for $1. Otterly starts at $29. AthenaHQ, at $295, is the closest in features with a published price.