What customers ask AI about businesses like yours

Why these questions

When people look for a local business with an AI assistant, they don't type keywords. They ask the way they'd ask a friend: who's good, who's reliable, who can come today, who's fairly priced. The assistant answers with a few names, and those are often the only ones the person considers.

These questions follow those patterns, for your type of business and your area. Add something you're known for and you also get the narrower questions where a specialist has the best chance of being named.

How to read the answers

• Are you named? Note where: first, in a list, or only when you ask a follow-up.
• Who's named instead? Those are the businesses the assistant knows best for this question. Look at what they have that you don't: reviews on the sites it cites, clear service pages, mentions in local lists.
• What does it cite? Perplexity and Google's AI Mode show their sources, ChatGPT usually does too. Those pages are where your business needs to be mentioned.
• Are the facts right? Wrong hours, an old address or a service you don't offer usually come from an outdated listing somewhere.

One ask is a snapshot

Assistants don't give the same answer every time. Ask the same question twice and the names can change, and they change over weeks as the assistants update what they know. So one round of asking shows you roughly where you stand, not a score.

If you don't appear, why AI names a competitor instead covers the usual reasons, and the AI visibility checklist turns them into things to do. Before any of that, make sure the assistants can read your site at all with the AI crawler checker.

Glowsearch asks questions like these every week on ChatGPT, Claude (on Pro), Gemini and Google's AI Mode, and shows you how often you're named, who's named instead, and what to change.