NAP checker: does your website match your Google listing?

What NAP means in local SEO

NAP stands for name, address and phone number. NAP consistency means those details agree wherever your business appears: your website, your Google Business Profile, maps, review sites and directories. A NAP listing is simply a page or profile that gives those details. A mention of your business on another site is often called a local citation.

The details don't need identical punctuation. "120 Congress Avenue, Suite 4" and "120 Congress Ave, Ste 4" describe the same place. A different street number, missing suite or disconnected phone number needs attention.

Why the details matter

Google's local ranking guidance says complete, accurate business information helps it understand a business and match it to relevant searches. Keeping your details current also helps customers call the right number and reach the right address.

AI assistants can read your website and other public pages when answering questions about local businesses. If one reads an old listing, it may repeat an old number or address. Giving it the same current details across those pages removes one source of confusion. It doesn't guarantee a recommendation, and there's no universal NAP score that decides where you rank.

How this NAP checker works

Enter your website and copy the name, phone number and address from your Google listing into the form. We read your homepage and, if it links to one, your contact page. We compare what those pages say with the details you entered. You don't need to connect a Google account.

• Name: we look for the listing's business name, ignoring legal endings such as "LLC" and "Ltd". If it doesn't match, we show names found on your site.
• Phone: we check whether the listing's number appears, whether it's a tap-to-call link, and which other numbers the pages show.
• Address: we look for the parts of your address together on a page. Common abbreviations such as "Avenue" and "Ave" count as the same.
• Structured data: if your pages have business details in JSON-LD, we compare their name, phone and address too. This can catch details left behind after a website update.

This is a website-to-Google comparison using the listing details you supply. It doesn't fetch your Google profile, crawl directories, discover duplicate listings or update anything for you. A match here doesn't mean all your NAP listings agree. Text loaded only after JavaScript runs may also be missed; check a warning against the page yourself.

Where to check your listings by hand

Start a simple list with each listing's URL, the detail that's wrong, the date you requested a correction and whether it has changed. Check these places:

1. Your website. Review the footer, contact page and each location page. Check both the visible phone number and the number its call link dials. Look for old details in structured data too.
2. Google Business Profile. Check the public profile in Search and Maps, not just the details saved in your account. Look for an older profile at your previous address.
3. Bing Places. Find your business in Bing Maps and compare the public name, address and phone with your current details.
4. Apple Business Connect. Review the place card customers see in Apple Maps, including the location and phone button.
5. Yelp and Facebook. Check the business profile and Facebook Page's contact details. Search for old or duplicate pages as well as the one you manage.
6. Data aggregators, where relevant. In the US, check Data Axle and Foursquare. They distribute business or place data to other services. Coverage varies by country; check the sources used in your market.
7. Industry and local directories. Review trade associations, licensing directories, your chamber of commerce, and directories customers use for your trade. A dentist and a plumber won't have the same list.

Correct the places you control first. Then request changes on other sites and keep the confirmation links. Recheck the public pages after the edits are published. Updating one directory doesn't mean every site using its data has changed.

Common mismatches and what to fix

• An old phone number in the footer. The contact page is current, but every other page still gives the old number. Update the shared footer and its call link.
• A move without a full address update. Google shows the new street, while Yelp still sends people to the old office. Correct the existing listing through its update process.
• A changed business name. Your site says "Bright Plumbing & Heating" while listings still say "Bright Plumbing". Use the real name customers know across your profiles.
• Different locations mixed together. The homepage gives the main office's number, but the listing is for a branch. Check each location against its own page and details.

To state your current details in structured data, use the local business schema generator. Keep that code in step with the visible page.

NAP checker questions